Invented in 1999 by Samantha Fountain while at university, the Shewee was made as a way to improve trips to toilets for women. The germs, doors that don’t lock, lack of loo roll; all things that women hate about (the usually disgusting) women’s public toilets can be solved with the use of a Shewee.

The first Shewee was made publicly available in 2003, and since has become fully established in the outdoor market, which is where our passions lie. Due to the long amounts of time spent outdoors, usually in places where loos are few and far between, the Shewee fell into the outdoor market with ease.

Shewee is now rapidly appealing to ‘everyday’ women who, like us, hate using public toilets and want something to make it easier and cleaner than trying to squat and hover over away from the germs.