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YETI was founded in 2006 by Roy and Ryan Seiders, two brothers who were avid outdoorsmen. They were frustrated with the quality of the coolers that were available at the time, which they felt were not durable enough to withstand the rigors of outdoor use. They set out to create a cooler that was built to last, and YETI was born.

The company's first product was the Tundra cooler, which is made from rotomolded polyethylene and features a thick insulation that can keep ice cold for up to 10 days. YETI coolers quickly became popular among outdoor enthusiasts, and the company has since expanded its product line to include a variety of other items, such as drinkware, apparel, and outdoor furniture.

YETI is known for its high-quality products and its strong brand identity.

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