Congratulations to our VIP Smart Card customer from our Mt Wellington store who has won $500 of Fuel Vouchers!

Softbaits

Trigger more strikes with a proven selection of soft baits. From Gulp soft baits to everyday favourites, these lures deliver realistic movement and scent that fish can’t ignore. Perfect for softbaiting success.

Most Viewed Softbaits

Longer Lasting E-Z Crab Strip Baits - Electric Chicken 1/2" x 12" (2 Pk)
FISHBITES
Longer Lasting E-Z Crab Strip Baits - Electric Chicken 1/2" X 12" (2 Pk)

SKU: 8085464

$18.99 NZD
Or 4 payments from $4.75
Clearance deal
SQUIDTREX VIBE LURE - Orange Tiger
NOMAD
Squidtrex Vibe Lure - Orange Tiger

SKU: 8084117

SMART VIP CARD $39.99 $26.99 NZD
Or 4 payments from $6.75
Clearance deal
SQUIDTREX VIBE LURE - Pink Tiger
NOMAD
Squidtrex Vibe Lure - Pink Tiger

SKU: 8084122

SMART VIP CARD $39.99 $26.99 NZD
Or 4 payments from $6.75
Baitjunkie Jerkshad Softbait - 5"/7" Bronzilla
DAIWA
Baitjunkie Jerkshad Softbait - 5"/7" Bronzilla

SKU: 8096950

SMART VIP CARD $13.99 $12.99 NZD
Or 4 payments from $3.25

All Softbaits

Slug-Go 12" Rigged Softbait 2-Pack - Albino Shad
LUNKER CITY
Slug-Go 12" Rigged Softbait 2-Pack - Albino Shad

SKU: 8075358

$64.99 NZD
Or 4 payments from $16.25
Slug-Go 9" Rigged Softbait 2-Pack - Albino Shad
LUNKER CITY
Slug-Go 9" Rigged Softbait 2-Pack - Albino Shad

SKU: 8075360

$49.99 NZD
Or 4 payments from $12.50
V2 Softbait Tackle Box Value Pack
CATCH
V2 Softbait Tackle Box Value Pack

SKU: 8067595

$49.00 NZD
Or 4 payments from $12.25
Gulp Alive Bucket Jerk Shad Softbaits-5" Nuclear Chicken
BERKLEY
Gulp Alive Bucket Jerk Shad Softbaits-5" Nuclear Chicken

SKU: 8033947

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Softbait 5" Crazyleg Nuclear Chicken - Tub
BERKLEY
Gulp Alive Softbait 5" Crazyleg Nuclear Chicken - Tub

SKU: 8075129

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Crazy Legs Softbaits-5" Lime Tiger
BERKLEY
Gulp Alive Tub Crazy Legs Softbaits-5" Lime Tiger

SKU: 8034174

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Crazy Legs Softbaits-5" New Penny
BERKLEY
Gulp Alive Tub Crazy Legs Softbaits-5" New Penny

SKU: 8046925

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Crazy Legs Softbaits-5" Pink Shine
BERKLEY
Gulp Alive Tub Crazy Legs Softbaits-5" Pink Shine

SKU: 8034173

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Jerkshad Softbaits Nuclear Chicken 7"
BERKLEY
Gulp Alive Tub Jerkshad Softbaits Nuclear Chicken 7"

SKU: 8033952

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Jerkshad Softbaits New Penny 5"
BERKLEY
Gulp Alive Tub Jerkshad Softbaits New Penny 5"

SKU: 8033946

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Softbait Crazy Leg 5" Saphire Shine
BERKLEY
Gulp Alive Tub Softbait Crazy Leg 5" Saphire Shine

SKU: 8051501

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Softbait Squid Vicious New Penny 6"
BERKLEY
Gulp Alive Tub Softbait Squid Vicious New Penny 6"

SKU: 8052483

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Softbait Squid Vicious Nuclear Chicken 6"
BERKLEY
Gulp Alive Tub Softbait Squid Vicious Nuclear Chicken 6"

SKU: 8052485

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Gulp Alive Tub Softbait Squid Vicious Pink Shine 6"
BERKLEY
Gulp Alive Tub Softbait Squid Vicious Pink Shine 6"

SKU: 8052484

SMART VIP CARD $39.99 $37.99 NZD
Or 4 payments from $9.50
Clearance deal
Slug-Go 9" Rigged Softbait 2-Pack - Bubblegum
LUNKER CITY
Slug-Go 9" Rigged Softbait 2-Pack - Bubblegum

SKU: 8075362

SMART VIP CARD $49.99 $39.00 NZD
Or 4 payments from $9.75
Gulp Alive Tub Jerkshad Softbaits-6" Nuclear Chicken
BERKLEY
Gulp Alive Tub Jerkshad Softbaits-6" Nuclear Chicken

SKU: 8034055

SMART VIP CARD $36.99 $34.99 NZD
Or 4 payments from $8.75
Livies Black Label Softbait 7" Jerkshad - Assorted Colours 14-Pk
CATCH
Livies Black Label Softbait 7" Jerkshad - Assorted Colours 14-Pk

SKU: 8095294

$34.99 NZD
Or 4 payments from $8.75
Fish N Chunks Large Wedge Baits Flesh (Crab or Squid Scent)
FISHBITES
Fish N Chunks Large Wedge Baits Flesh (Crab Or Squid Scent)

SKU: 8085472

$29.99 NZD
Or 4 payments from $7.50
Clearance deal
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Pink Belly shrimp
BERKLEY
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Pink Belly Shrimp

SKU: 8086010

SMART VIP CARD $36.99 $29.99 NZD
Or 4 payments from $7.50
Longer Lasting E-Z Pro Squid Bait Strips 1-1/2"x4" - Blue/White (4 Pk)
FISHBITES
Longer Lasting E-Z Pro Squid Bait Strips 1-1/2"X4" - Blue/White (4 Pk)

SKU: 8093716

$29.95 NZD
Or 4 payments from $7.49
Longer Lasting E-Z Pro Squid Bait Strips 1-1/2"x4" - Pink/White (4 Pk)
FISHBITES
Longer Lasting E-Z Pro Squid Bait Strips 1-1/2"X4" - Pink/White (4 Pk)

SKU: 8093718

$29.95 NZD
Or 4 payments from $7.49
Neon Killer 200mm Soft Bait w/ fish attracting light and scent dispenser
GLOWBITE
Neon Killer 200Mm Soft Bait W/ Fish Attracting Light And Scent Dispenser

SKU: 8098429

$29.95 NZD
Or 4 payments from $7.49
Clearance deal
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Nuclear Chicken
BERKLEY
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Nuclear Chicken

SKU: 8086012

SMART VIP CARD $36.99 $27.99 NZD
Or 4 payments from $7.00
Clearance deal
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Peppered Prawn
BERKLEY
Gulp Alive Tub Turbo Shrimp Softbaits - 4" Peppered Prawn

SKU: 8086008

SMART VIP CARD $36.99 $27.99 NZD
Or 4 payments from $7.00

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