Pacific Lures Fishing

Smart Marine has a huge range of fishing gear and fishing tackle for anglers across New Zealand. Whether you're heading offshore, fishing from the rocks, chasing snapper, targeting big game or enjoying freshwater fishing, we have the gear to help you get out there.

Shop fishing rods, fishing reels, rod and reel combos, fishing lures, jigs, hooks, fishing line, leader, terminal tackle, bait and fishing accessories from leading brands.

From everyday fishing gear to specialist equipment for serious anglers, Smart Marine has options for all types of fishing and budgets. Shop online and take advantage of Click & Collect from our five stores across New Zealand.