Precision Angling Baits & Lures

Get ready for your next fishing trip with our extensive range of fishing baits and lures. Whether you're chasing snapper, kingfish, trout, tuna, marlin or other New Zealand species, we have fishing tackle to suit a wide range of fishing styles and conditions.

Shop soft baits, jigs, slider jigs, trolling lures, poppers, stickbaits, game fishing lures, teasers, rigs and frozen bait from leading fishing brands. Our range includes popular names such as Shimano, Black Magic, Halco, Rapala, Ocean Angler, Black Bart, Bonze, Yo-Zuri and more.

From everyday inshore fishing to serious offshore and game fishing, find the fishing bait and lures you need for your next trip at Smart Marine. Shop online or visit your local Smart Marine store throughout New Zealand.